The latest Intowow SDK update includes two new features: support for more meditation partners and new display ad capabilities. The purpose of this update is to boost fill rates to help developers maximize revenue with either or both of video and display advertising. Let’s take a closer look.
(1) Support for more mediation partners – Intowow adds Flurry, DoubleClick for Publishers
The latest Intowow SDK update continues to expand our mediation service to include major ad networks. In addition to existing mediation functionality for Facebook Audience Network, Facebook App Bidding, and AdMob, we are now also able to mediate Flurry and DoubleClick for Publishers. Instead of using traditional waterfall ad requests, Intowow SDK can simultaneously broadcast ad requests to both ad networks and DSPs via unified auctions to guarantee that publishers are maximizing the value of each ad impression.
(2) Support Display Ads
Intowow used to specialize only in providing high quality, zero latency in-app branding video ads, but now we also support display ads, including image ads and rich media from our demand partners. Developers can now increase fill rates to strengthen their total advertising revenue via display and/or video ads.