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Intowow – Monetization 2018-08-24T03:35:17+00:00

INTOWOW MONETIZATION MODEL

HOLISTIC OPTIMIZATION
AD SERVING
HEADER BIDDING
MEDIATION
MARKETPLACE

HOLISTIC YIELD OPTIMIZATION

Holistic yield optimization occurs when all demand sources are mediated to maximize fill rates and yield. The Intowow decision engine uses machine learning and a decentralized structure to make educated decisions about how to maximize the value of each individual ad call.

AD SERVING

Monetize on your terms with publisher-centric ad serving features from Intowow.

TARGETING CAPABILITIES

Utilize a powerful Data Management Platform (DMP)
and device-specific targeting
to create specialized executions.

FRIENDLY UI

Intowow ad serving platform is specifically designed for ease of use. Set up multiple campaigns and notifications.

REPORTING

Online dashboard offers complete campaign transparency, including reports, metrics, and campaign management.

HEADER BIDDING
FOR THE WIN

Header bidding is key to maximizing in-app ad revenue. Connect directly to DSPs and transact in real-time to take advantage of premium ad demand. Intowow SDK mediates all demand sources holistically – including direct deals – to capitalize on high-yield opportunities.

MEDIATE FOR MAXIMUM
MONETIZATION

Intowow SDK conducts unified auctions that balance all demand sources, optimizing fill rates and driving revenue. As the only in-app platform that can mediate VPAID campaigns, Intowow can increase fill rates by delivering up to 6x more demand.

TRANSPARENCY

The Intowow dashboard delivers full campaign transparency in real-time. We never engage in arbitrage, so our publishers never have to read between the lines.

EASY SETUP

Intowow’s existing connections with dozens of demand sources allow publishers a no-hassle setup to begin mediating demand from all their channels.

A TRULY GLOBAL MARKETPLACE

Intowow Marketplace delivers robust brand video demand at premium CPMs. By connecting publishers with global, regional, and local RTB demand, the marketplace is a key contributor to yield optimization.