INTOWOW MONETIZATION MODEL
HOLISTIC YIELD OPTIMIZATION
Holistic yield optimization occurs when all demand sources are mediated to maximize fill rates and yield. The Intowow decision engine uses machine learning and a decentralized structure to make educated decisions about how to maximize the value of each individual ad call.
Monetize on your terms with publisher-centric ad serving features from Intowow.
Utilize a powerful Data Management Platform (DMP)
and device-specific targeting
to create specialized executions.
Intowow ad serving platform is specifically designed for ease of use. Set up multiple campaigns and notifications.
Online dashboard offers complete campaign transparency, including reports, metrics, and campaign management.
FOR THE WIN
Header bidding is key to maximizing in-app ad revenue. Connect directly to DSPs and transact in real-time to take advantage of premium ad demand. Intowow SDK mediates all demand sources holistically – including direct deals – to capitalize on high-yield opportunities.
MEDIATE FOR MAXIMUM
Intowow SDK conducts unified auctions that balance all demand sources, optimizing fill rates and driving revenue. As the only in-app platform that can mediate VPAID campaigns, Intowow can increase fill rates by delivering up to 6x more demand.
The Intowow dashboard delivers full campaign transparency in real-time. We never engage in arbitrage, so our publishers never have to read between the lines.
Intowow’s existing connections with dozens of demand sources allow publishers a no-hassle setup to begin mediating demand from all their channels.
A TRULY GLOBAL MARKETPLACE
Intowow Marketplace delivers robust brand video demand at premium CPMs. By connecting publishers with global, regional, and local RTB demand, the marketplace is a key contributor to yield optimization.