Intowow performs floor prices optimization to tackle buyer bid shading. Our algorithm ingests both short-term and long-term buyer behavior data, and helps publishers achieve better yields while securing reasonable media savings for buyers.
Our machine learning algorithm clusters your traffic into finer segments and computes optimum floor prices for each segment down to each hour. With our technology, publishers can focus human resources on long-term strategic projects while achieving the quarterly revenue targets.
Powered by our optimization algorithm, Intowow Analytics further consolidates inventory, OpenRTB,
and buyer opportunities, and brings publishers' programmatic journey to the next level. With more data
and better insights, we help leaders like you make data-informed decisions and unlock further growth.
Despite our holistic services, we take a cut only from the increased programmatic revenue attributed to our algorithm. No CPM fees, no total revenue share, no fixed costs. We grow as your business truly grows.
Our mission is to drive overall success for publishers in programmatic advertising.
Our technologies help publishers optimize programmatic revenue, identify opportunities with data insights that matter, and help publisher leaders make better decisions.
Our mission is to drive overall success for publishers in programmatic advertising.
Our technologies help publishers optimize programmatic revenue, identify opportunities with data insights that matter, and help publisher leaders make better decisions.